There has been a lot of debate lately about effect sizes. On the one hand, there are effects in the social priming literature that seem surprisingly large given the subtlety of the manipulation, the between-subjects design, and the (small) sample size. On the other hand, some researchers can be heard complaining about small effect sizes in other areas of study (for example cognitive psychology). Why would we want to study small effects? This is not a new question. We could go further back in history but let’s stop in 1992, the year in which an insightful article on small effect sizes appeared, authored by Deborah Prentice and Dale Miller. Prentice and Miller argue that there are two valid reasons why psychologists study small effects. The first reason is that researchers are trying to establish the minimal conditions under which an effect can be found. They accomplish this by minimally manipulating the independent variable. The second reason is tha...