Some years ago I served as an outside member on a dissertation committee in a linguistics department. The graduate student in question wanted to conduct experiments, an unusual idea for a linguist. When the idea was discussed during the initial committee meeting, a colleague from the linguistics department sighed and said dismissively Ah, experiments. Psychologists always want to do experiments because they don’t know what’s going on . The years had not yet mellowed me (ahem), so I had to bite back a snide comment. But now I’m starting to wonder if that linguist didn’t have a point after all. Isn’t our field suffering from premature experimentation? Don’t we all have a tendency to design and run experiments before research questions have been really thought through? I see four major sets of reasons why this might be the case. Institutional. Empirical articles are the principal currency of our field, so there exists an incentive structure to design and run experiments. ...