A paper that is in press in Psychological Science tests the hypothesis that priming someone with the concept of time makes them cheat less than someone who is not thusly primed. Or, as the authors articulate the idea in in the abstract: Across four experiments, we examined whether shifting focus onto time can salvage individuals’ ethicality. I've said a lot already about the type of theorizing and experimenting in this type of priming research, so I just want to keep it simple this time and concentrate on something that is currently under fire in the literature, even on the pages of Psychological Science itself , the p-value. As the abstract indicates, there are four experiments. In each experiment, the key prediction is that exposure to the "time-prime" causes people to cheat less. Each prediction is evaluated on the basis of a p-value. In Experiment 1, the prediction was that subjects would cheat less in the "time-prime" condition than in the c